Types of Face Masks

Types of Face Masks

Whether you love the sensation of bubble masks or are a fan of a classic kaolin clay pack, today you can find face masks in all shapes and sizes. When formulated with care, not only do face masks target active skin concerns, but they can also add a little more R&R to a hectic day. 

Whether you’re a skincare face mask connoisseur who enjoys experimenting with innovative skincare products, or a newbie who doesn’t know how often should you use face masks, choosing the right mask for yourself can be a bit challenging. With the dizzying array of options available today, it can be hard to know which is the best option for you. 

To help you find your next favorite mask, here’s a breakdown of the different types, and what they can each do for your skin. 

Different Types of Face Masks 

From calming concoctions that reduce inflammation to those that give your skin a brightening boost, here are some of the most common types of face masks.

Sheet Masks

With origins in South Korea—where skincare is regarded as much as a priority as nutrition or exercise—the sheet mask has established a stronghold in the skincare world.

Sheet masks are thin, face-shaped fabrics with cutouts around the eyes, nostrils, and mouth. Manufacturers douse the sheets in various treatment serums then seal them in flat envelope-like containers to keep them fresh until they’re ready for use. 

Each sheet mask brand and variety is formulated for a different skincare goal. They work by delivering a concentrated dose of ingredients to your skin—and they can pretty much do it all, including:

  • Exfoliate
  • Brighten
  • Calm
  • Moisturize

To make the most out of your sheet mask, skincare professionals recommended washing and drying your face, then leaving the mask on for about 10 minutes. You can also press the serum into the skin upon removing the mask to help with absorption. 

Clay Masks 

These hardier face masks offer a deep clean for skin that needs a little detox. 

As the name advertises, clay masks are comprised of a type of clay, such as kaolin, bentonite, or a blend of both. Clay masks create a “detoxifying” effect, helping your skin feel deeply cleansed and restored by: 

  • Absorbing excess oil
  • Drawing out impurities from clogged pores
  • Hydrating the cells of your skin
  • Tighten skin to minimize the appearance of pores
  • Restoring the pH balance of your skin’s exterior layers

When using a clay mask, skincare pros recommend laying a thick layer of product on clean, dry skin. Let it dry for the recommended time (this will typically depend on the product and the brand), then gently rinse it off with warm water. 

Sleep Masks

Thanks to sleep skincare masks, the term “beauty sleep” takes on a whole new meaning in the skincare world. As their name suggests, sleep masks work their magic while you catch some Zs. Studies show that bed time is prime time for the systems of the skin to do their best work. While you sleep, your skin:

  • Produces new cells that support the plumpness and elasticity of skin
  • Clears away cellular debris
  • Battles bacteria
  • Repairs cellular structures to help skin stay firm
  • Puts the vitamins and nutrients you absorb everyday from food into good use building cellular structures and fueling the mechanisms that do so

Sleep masks come jam-packed with a high concentration of skincare ingredients, usually at a dose higher than a standard night cream. Why? A sleep mask is meant to keep your skin nourished while it naturally repairs itself overnight. 

Even better? There’s basically a sleep mask for every skincare goal, so you’re sure to find one that meets your needs. In fact, you can find sleep skincare masks that are designed to: 

  • Prevent loss of water and moisture from your skin overnight
  • Keep your skin barrier firm and plump
  • Aid the skin renewal process that happens while you sleep

Keep in mind, you should expect a sleep mask to have a thicker consistency than most skincare products since they have to work overtime to keep your skin nourished. 

To use a sleep facial mask, wait until you’re completely ready to slip into bed. Wash and dry your face, then apply like you would any other facial mask. In the morning, wash off the product that remains, and start your usual morning skincare routine. 

Cream Masks

Ideal for dry skin types, cream-based masks offer a host of benefits for your skincare regimen. While similar in texture to clay masks, cream masks tend to be slightly less thick and more gentle for sensitive skin. 

Cream masks can help your skin feel soft, moisturized, and bright by: 

  • Hydrating and nourishing the skin without drying it out
  • Targeting specific skin concerns like dehydrated dull skin, signs of aging, and dark spots
  • Infusing your skin with nutrients to help support the skin’s health and natural glow

Wash-off varieties of cream face masks can sit on your skin without feeling tight and itchy, even if you forget to rinse them off after twenty minutes.

Gel Masks

For those looking for a boost of hydration in their complexion, nothing works as well as applying a gel mask. 

These water-based products primarily help restore your skin’s level of hydration. Like other masks, they can be formulated with powerful ingredients to address your skincare goals. 

You can think of gel masks like sheet masks without the sheet. They come in a variety of treatment options to help your skin feel its best. Some gel masks may also be packaged as overnight masks so your skin doesn’t lose essential hydration while you sleep. 

Peel-off Masks

If you ever wished you could just peel away the tiny impurities hiding out in your skin, you may love peel-off masks. 

Among the more unique types of face masks, the peel-off mask works by creating a layer on your skin that, once dry, can be gently peeled off to remove the top layer of dead skin, revealing a smoother base underneath. 

However, peel-off masks may not contain as many skin-nourishing ingredients as other types of masks. They’re more of a mechanism for light exfoliation, removing surface-level oil, grime, and dead skin cell build-up. Although they make for a very satisfying skincare experience, those with sensitive skin may want to be cautious with peel-off masks since they can irritate the skin by over-exfoliating it. 

Bubble Masks

All sheet masks work to help support your overall skin health, but the bubble mask allows you to see that work in action. Fun, effervescent, and mesmerizing, bubble masks produces a froth of bubbles on your skin once applied. 

Usually packaged in a sheet mask, this skincare product uses concentrated foam and compressed oxygen to create bubbles once the foam makes contact with air. 

Manufacturers designed bubble masks to deliver oxygen to the skin. This direct dose of oxygen can help to rejuvenate skin cells and renew dead skin cells, similar to how oxygen facials are marketed. However, it can be helpful to keep in mind that while these claims are strong, there isn’t a lot of evidence that supports this theory yet.

Regardless, bubble masks are a guaranteed way to spice up a bland skincare routine. 

Choosing the Right Mask for Your Skin 

When choosing the best face mask for yourself, consider your needs by assessing your skin type and the specific concerns you want to care for. 

  • Oily or combination skin may enjoy an exfoliating gel mask or a balancing clay face mask for redness for a more even complexion.
  • Dry skin may drink up the hydrating benefits of an overnight sleep mask, cream mask, or a sheet mask. 
  • Sensitive skin may benefit from a simple gel mask that helps address inflammation and strengthens the skin’s natural barriers.
  • Skin that’s easily stressed may love a calming face mask at the end of a long day.
  • Skin that sees plenty of blackheads, breakouts, and clogged pores might benefit from a peel-off mask and and hydrating mask combo.
  • Skin that’s just looking for a little TLC can benefit from any of these masks. In fact, any of these masks would make a wonderful addition to an at-home spa day, a girls’ night, or a relaxing, self-care weekend. You may even want to add some fun to the mix with a bubble mask or a sheet mask in a silly animal design—it may be just what the self-care guru ordered.

Ultimately, you can let your skin guide your decision-making process. After all, you know your skin type better than anyone else, and your skin knows what it needs.

Find the Mask of Your Dreams at HPPY Skin

If you’re looking for all-natural, toxin-free, sustainably-sourced me-time, the face masks at HPPY Skin have your back. Formulated using ingredients of the earth, like aloe vera, olive-derived squalane, oat flour, manuka honey, and lavender, our selection of face masks can give your skin state-of-the-art care without any of the harmful stuff. 

In fact, HPPY Skin’s products are crafted using cold water High-Pressure technology that gives you ingredients at their absolute freshest while staying away from chemical preservatives. Plus, the jelly texture of HPPY face masks, friendly for all skin types, replenishes your skin from within, making for the perfect treat at the end of a long day. 

Give your dull skin the TLC it deserves with HPPY Skin.


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HypeBae. A skincare beginners guide to facemasks. https://hypebae.com/2019/11/face-masks-beginners-guide-every-type-fresh-glamglow-origins-clay-cream-sheet-skincare

Healthline. 6 Ways to Maximize Your Beauty Sleep for #WokeUpLikeThis Skin. https://www.healthline.com/health/beauty-skin-care/beauty-sleep

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