Your skin is a dynamic organ that constantly regenerates and adapts to various internal and external factors throughout your life. The products and skincare routines that worked for you in your teens might not be as effective in your 20s, 30s, and 40s. Your skincare changes are due to hormonal shifts, environmental factors, and natural aging. Knowing how your skin changes over time makes it easier to tweak your skincare routine so you can have healthy, radiant, and glowing skin at every stage in your life.
Skincare in Your 20s
Your 20s are often considered the “golden years” for your skin. It’s firm, elastic, and resilient, thanks to abundant collagen production and healthy cell turnover. However, you should still have a skincare routine so that your skin is protected as you age.
Common Skin Issues in Your 20s
- Breakouts & Adult Acne: Hormones, stress, and even leftover teenage acne can still cause flare-ups.
- Uneven Skin Tone: Post-acne marks, sun exposure, and skin redness can lead to a blotchy or dull-looking complexion.
- Dehydrated Skin: Even oily skin can be dehydrated. Late nights, drinking alcohol, and skipping moisturizer can all take a toll on your skin.
- Sun Damage: You might not see it yet, but unprotected sun exposure in your 20s lays the groundwork for wrinkles and dark spots later on, so wearing sunscreen when you’re young, is a good idea. You need to be extra conscious of using sunscreen in the summer because UV radiation from the sun is much stronger. Longer days, more time spent outdoors and activities like swimming or sweating can all increase your exposure to harmful UVA and UVB rays which cause sunburn, premature aging, and increase your risk of skin cancer.
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Skin Sensitivity: Trying too many products at once or over-exfoliating can lead to skin irritation, redness, and a compromised skin barrier, even when you’re young.
Common Skin Issues in Your 30s
- Fine Lines & Early Wrinkles⎯Crow’s feet, smile lines, and forehead creases may start to appear.
- Dullness & Uneven Tone⎯Cell turnover slows, which can leave your skin looking a little tired or dull. If you have some sun damage or acne scars, you may start to notice dark spots on your skin.
- Dry or Dehydrated Skin⎯Your skin may feel less bouncy and more prone to dryness, even if you’ve always had oily skin. This is due to hormones, stress, or even lifestyle changes.
- Breakouts⎯Yes, breakouts can still happen in your 30s dues to hormonal acne, (particularly around the chin and jawline) which can flare up thanks to stress, your cycle, or changes in birth control.
- Enlarged Pores⎯As collagen and elasticity decrease, pores can look more noticeable, especially in areas like the nose and cheeks.
- Loss of Skin Elasticity⎯Skin might not feel as tight as it used to, but it’s a natural part of the aging process.
Common Skin Issues in Your 40s
- Deeper Wrinkles & Fine Lines⎯Lines that were once faint may become more noticeable, especially around the eyes, mouth, and forehead. This is due to a natural decrease in collagen and elastin.
- Sagging or Loss of Skin Firmness⎯Skin can start to feel looser, particularly around the jawline, neck, and under the eyes. This is when gravity really starts to affect your skin.
- Dryness & Rough Skin Texture⎯Skin may feel drier and rougher than it used to due to hormonal changes and slower cell turnover. Hydrating your skin and gentle exfoliation become even more important in your skincare routine.
- Hyperpigmentation & Sun Spots⎯Years of sun exposure can show up as dark spots, uneven skin tone, or patches of skin discoloration, especially if sunscreen wasn’t something you started to wear early on.
- More Pronounced Pores⎯As in your 30s, pores may appear larger as skin loses elasticity, and oil production shifts.
- Hormonal Acne⎯This can still happen in your 40s, especially around perimenopause. Breakouts are common around the chin and jawline.
Morning Skincare Routine At Any Age
- Gentle Cleanser⎯Use our gentle cleansers that will was way sweat and oil from the night while delivering a hydrated, broad-spectrum free radical defense and barrier support for your skin.
- Antioxidant Serum⎯Our Hyaluronic Acid Serum and Vitamin C Serum have BioBerry Infusion™ in them, which is a blend of whole-berry nutrients preserved through High Pressure Technology. This infusion of nutrients fights all three major free radicals that impact skin health, (reactive oxygen species, reactive nitrogen species, carbonyl stress) helps shield against UV damage, hydrates and nourishes at the cellular level, brightens and evens tone, supports collagen and elasticity, and calms and rebalances the skin microbiome.
- Moisturizer⎯Moisturizers keep your skin balanced and hydrated. Even if you have oily skin, don’t skip using a moisturizer. Our lightweight Gel Moisturizer locks in hydration with our patented BioBerry Infusion™ to deliver broad-spectrum free radical protection while smoothing, strengthening, and prepping skin for a plump, radiant finish.
Evening Skincare Routine At Any Age
- Gentle Cleanser⎯It’s important to remove makeup, dirt, and the day’s grime from your skin so it doesn’t clog pores, cause breakouts, and other skin issues.
- Moisturizer⎯Use a Moisturizer to hydrate and help repair your skin’s barrier overnight.
- Face Mask⎯A face mask can help your other products work better by infusing your skin with hydration, so your serums and moisturizers absorb more effectively. Check out our multi-masking skincare routine that is designed to treat different areas of your face with exactly what they need.
How To Have Glowing Skin For Every Decade
Changing your skincare routine as your skin evolves will help maintain its health, radiance, and elasticity. Whether you’re in your 20s, 30s, or 40s, understanding your skin’s unique needs and keeping on top of a daily skincare routine is an investment in your skin's long-term health.
